May 1, 2020
The Paycheck Protection Program (PPP) is a lifeline that many businesses need to survive the COVID-19 crisis. The government acted quickly to fund the program but did it without firm guidelines. So, it’s not a surprise that we now see fraud and abuse in this critical small business program.
1. Will Spending Your PPP Funds Put You In Jail?
I’ve facilitated hundreds of business strategy meetings, and the topic of avoiding prison has never come up. But there are many new “firsts” during these unusual times. Forbes contributor, Bruce Brumberg, has written several comprehensive articles about the Paycheck Protection Program. His latest post is a must-read for anyone spending their PPP funds, “How To Avoid Going To Prison For Your Paycheck Protection Program Loan: Advice From Former Federal Prosecutors.”
2. Celebrate the Wins, Especially During a Crisis
Many business leaders tend to overlook the importance of celebrating wins and accomplishments. My latest article, “You Get What You Celebrate,” describes the neurological research showing a biological connection between celebration and a high-performing team. Make sure you celebrate the wins with your team during these difficult times.
3. A Marketing Firm Pivots to Help Your Firm Make a Pivot
Marketing firms are one of the first industries to feel the impact of an economic downturn. Looking for a way to react to clients cutting their advertising budgets, Robot Creative, a San Antonio-based creative firm, launched their “Emergency Marketing Services” to help your firm pivot quickly. They’re even offering a free 30-minute consultation. It’s a great reminder that creativity and flexibility will get us through this crisis.
If you have any comments, questions, or suggestions for the next #RuleOfThree, please contact me at firstname.lastname@example.org.
Rob Simons is a coach, facilitator, and storyteller – a unique fusion of skills that makes him uniquely equipped to coach entrepreneurs and business leaders to scale organizations. Using the Rockefeller Habits as his foundation, Rob has successfully trained hundreds of clients to build a culture of purpose, alignment, and accountability in organizations across a variety of industries. Contact Rob at email@example.com or 210-845-2782.