Rob Simons is a coach, facilitator, and storyteller — it's the fusion of these skills that makes him unique.


As a coach, Rob understands that his role is to make every person the best version of themselves. As a lifelong entrepreneur himself, Rob knows the business leader needs a coach to provide focus, confidence, and courage to achieve their vision. Coaching is at the heart of Rob‘s Core Purpose, to help people see the important things they may have missed or can’t recognize.


As a facilitator, Rob knows that the power of the team is always better than the individual. Every team member in an organization owns a piece of the truth. Rob’s facilitation skills will get everyone aligned and moving in one direction for the company.


Finally, Rob knows that stories have the power to change the world. Human beings use stories as their primary tool to learn. But we also need stories as a way to define ourselves. Rob’s ability to teach critical concepts and lessons through storytelling will transform your team.

Rob graduated in 1989 from Auburn University with an Economics degree. While a student, he established himself as a consultant, speaker, and freelancer in the emerging desktop publishing industry. In 1993, Rob founded PixelWorks Corporation to serve the interactive advertising industry, and three years later he founded Toolbox Studios, Inc. His creative firm received hundreds of awards for work in the areas of publishing, financial services, and branding. In 2015, Rob sold Toolbox Studios to focus exclusively on coaching other entrepreneurs.

Rob has served as a coach to hundreds of organizations ranging in size from startup to mid-market firms with multiple divisions and thousands of team members. His clients are from a diverse set of industries including manufacturing, home services, legal, accounting, staffing, wealth management, technology, agricultural and healthcare. Rob is a dynamic and entertaining speaker on topics including the Rockefeller Habits, facilitation techniques, and the Labor Efficiency Ratio (LER) of Greg Crabtree’s “Simple Numbers” toolset.

asterisk | ˈastəˌrisk |

noun; a symbol (*) used to mark printed or written text, typically as a reference to an annotation or to stand for omitted matter.

61* – The 1961 New York Yankees are considered one of the greatest baseball teams in history. They finished the year with a record of 109-53 and proceeded to win the American League pennant and the World Series.

The Most Valuable Player (MVP) of the Yankees and the league was right-fielder Roger Maris who hit 61 home runs to break the single-season home run record of the legendary Babe Ruth that had stood for 34 years. But because the 1961 regular season had 162 games and Babe Ruth played at a time when teams only played 154 games, the baseball commissioner, Ford Frick, questioned publicly whether Roger deserved the homerun record over his friend Babe Ruth. And while it was never actually printed in the history books, people still talk about Roger’s accomplishment with a little doubt – the sports legend of the asterisk (*) began.

Every person and organization has a great story now, or in the future. Some of these stories have already been written in the history books and others are told like legends. But it’s clear that a great story (a leader’s vision) is what drives people to achieve great accomplishments. At Simons.Coach, we know that you have a great story (*) locked inside your organization that is ready to come to life and become legendary. Our job is to coach you to shape, refine, and live your story. Are you ready to make your story (*) legendary? Contact us.


To grow an organization, you must grow your team members. The best sports athletes in the world have a coach, and often they have multiple coaches. However, entrepreneurial-minded leaders typically believe that they can do it alone. The same confidence and creativity that propelled an entrepreneur to start a business may also be the same obstacle that prevents them from asking for help.

It is our belief at Simons.Coach that all human beings need a coach. And with over twenty-five years of entrepreneurial experience, Rob Simons is passionate about coaching entrepreneurs who want to scale up their organizations while creating more focus, confidence, and freedom for themselves. Leaders need a coach for the same reason that a world-class athlete needs a coach, to help them see the important things they may have missed or can’t recognize.

Simons.Coach has a consistent process for applying those tools to any organization to create a culture of purpose, alignment, and accountability.

Our coaching philosophy is firmly rooted in proven business methodologies and operating systems, including Verne Harnish’s Scaling Up, Greg Crabtree’s Simple Numbers and Simon Sinek’s Start With Why.

The first thing we look for in a client is a leadership team that wants to learn and grow. Simons.Coach is ideally suited for the following types of organizations and situations:

Fast-growth organizations that have hit a plateau in their growth curve.

Any entrepreneur who spends too much time working “in the business” instead of “on the business.”

Multi-generational businesses that need to build systems and process that ensure continued success in the future.

Organizations that need to create consistency of operations across multiple divisions or entities, including Private Equity and VC firms.

Growth-minded leadership teams that want confidence that they’re not going to be blindsided by the unknown.



Avid sports fans start every season full of optimism about their team’s prospects, regardless of the previous season’s results. Cleveland Indians fans, despite a championship drought of 72 years, believe each baseball season brings an opportunity to win the World Series. And during their epic run of eight consecutive NBA titles from 1959 to 1966,...

When we think about sports, we typically imagine feelings associated with fierce competition: the joy of winning and the agony of defeat. However, organized sports are a great case study to learn basic business principles. Many of these concepts apply to our organizations and they can dramatically contribute to achieving our goals.

Being a leader in any organization means taking complete responsibility for the results, regardless of your team size. Whether you lead a team of 10 or 1,000, you are ultimately responsible for their performance. As President Harry S. Truman famously said, “The buck stops here.” There are two distinct leadership styles that CEOs and managers...

A biological clock inside us establishes a natural rhythm to life. The circadian rhythm repeats every 24 hours and influences our sleep, body temperature, and organ functions. Additionally, we adapt to the changes in our natural environment caused by the cycles of our planet. Humans understand and depend on rhythms.  High-functioning businesses also have a...

Dean Kamen, the inventor of the Segway and many other legendary products, once said, “You get what you celebrate.” For many results-oriented leaders and entrepreneurs, it’s easy to get caught up in the day-to-day grind of the business. The marketing team has campaigns to roll-out and blogs to post. The sales team’s focus is on...

If you’re like the rest of the business world, overnight, you found your calendar filled with video conference calls. The nature of the COVID-19 crisis has many of us working from home. While the long-term impacts of the coronavirus are unknown, I’m confident that the increased usage of video conference tools will be with us...


With his 25 years of experience as an entrepreneur, brand expert, facilitator, speaker and strategic coach, Rob is best known for working with individuals and companies to bring their brands, or “stories,” to life.

  • Creating a culture of purpose, alignment and accountability
  • Labor Efficiency Ratio (LER) – the key number to drive profitability
  • Defining your company’s “why?”
  • The art of facilitation and group leadership skills
  • An entrepreneur’s guide to financials—what your CPA isn’t telling you
  • Building a One Page Personal Plan


The American Genius

“The one customer service mistake all businesses should avoid” – Customer service is paramount for every business, but this one mistake handicaps so many and can be fixed so easily. Read More

The Business Journals

“What your sales process says about your brand” – The perception of your company’s brand is critical to the perceived value of your product and service. Read More


“4 Steps to Make It Easier to Do Business with You” – What one common goal do all businesses share? The most frequent response is “profit,” but profit is the result of being successful at business. Read More


“A Recruiter’s Approach to Finding Great Team Players” – Finding and hiring great team players is a challenge for most organizations. Read More

Contact Us

Feel free to contact us to learn more about Simons.Coach and how we transform organizations by building a culture of purpose, alignment, and accountability.

606 Riverside Dr, Kingsland, TX 78639

Say Hello!

    [text* your-name placeholder "Your Name" akismet:author]

    [email* your-email placeholder "Your E-mail" akismet:author_email]