Follow The Money – The Changing Demographics of the United States
“Follow the money” was made popular by the movie, “All The President’s Men.” The 1976 motion picture told the story of the Watergate scandal and President Nixon’s ultimate demise. Today, many investigations and political debates invoke this catchphrase. But the concept is also useful for thinking about your organization’s strategy. A crticial and often overlooked element of the target audience is their ability to purchase your product or service. Several imminent changes to the demographics of the U.S. may significantly impact your target audience.